There's another re-design project being run by the Uniwatch column at espn.com, this time coming up with ideas for the soon-to-be restored Charlotte Hornets NBA team. Here's what I came up with...
And here's the logo I created.
As usual, my design combines an essentially traditional look with bright colors and some fun touches like a cartoon mascot. To me, the yellow-and-black colors seem almost inevitable, though I gave my yellow an orange-ish tint to give the thing a litlte bit of a distincitve feel. Obviously I tried to work in black-and-yellow striping wherever possible, including in the numbers and lettering. The stripe on the trunks is inspired by the Seattle Sonics of the late 1960s and early 1970s, who had, in my opinion, one of the best basketball uniforms ever. I put the jersey number over the wordmark because my lettering style took up a lot of space horizontally and I couldn't fit "Charlotte" or "Hornets" above the number.
I gave the mascot, Hoops the Hornet, a few distinctive touches, including sunglasses that create the requisite over-sized eyes and little basketball-shaped deely-bobbers.
OPPOSING TEAMS: The home Hornets are facing an interesting version of the Houston Rockets, who are wearing a design that occurred to me the minute I imagined the Rockets taking on the red-over-yellow scheme of a team we made up back in about 1969.
The road Hornets are playing a version of the Dallas Mavericks uniform I submitted to Mark Cuban's contest. I kept that home Mavericks uniform white, one of the very few times I've used white in one of my NBA re-designs and decided here to see how the design looks with the white being replaced by a light shade of the uniform's lime green color. It's OK, but the pencil I use for that green color is just not quite bold enough to pull off the effect I was envisioning.